Twitter has officially rebranded to "X" following Elon Musk's takeover of the social media platform.

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The iconic bird logo was replaced with an "X" to represent the imperfections that make individuals unique.

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The web address x.com now redirects to the rebranded Twitter platform.

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This rebranding is part of a series of sweeping changes since Musk bought Twitter for $44 billion last year. 

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Twitter's CEO, Linda Yaccarino, sees "X" as the future state of unlimited interactivity, centered in audio, video, messaging, payments/banking, and creating a global marketplace for ideas and services. 

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Musk has hinted at turning Twitter into a larger app, similar to China's WeChat. 

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The rebrand marks the end of one of the most recognizable brands in the social media boom.

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The origin of the new "X" logo is speculated to be similar to a Unicode character.

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