Twitter has officially rebranded to "X" following Elon Musk's takeover of the social media platform.
The iconic bird logo was replaced with an "X" to represent the imperfections that make individuals unique.
The web address x.com now redirects to the rebranded Twitter platform.
This rebranding is part of a series of sweeping changes since Musk bought Twitter for $44 billion last year.
Twitter's CEO, Linda Yaccarino, sees "X" as the future state of unlimited interactivity, centered in audio, video, messaging, payments/banking, and creating a global marketplace for ideas and services.
Musk has hinted at turning Twitter into a larger app, similar to China's WeChat.
The rebrand marks the end of one of the most recognizable brands in the social media boom.
The origin of the new "X" logo is speculated to be similar to a Unicode character.